Why Is The Coaches Poll Taken Seriously?

Here's an example:
A few other notes about the final ballots:

– North Carolina coach Butch Davis voted his own team 24th. No other coach had the Tar Heels in the poll.

– Cincinnati coach Brian Kelly voted his own team No. 1 and Alabama No. 2. He had Florida at No. 7.

– LSU coach Les Miles voted Cincinnati No. 8.

– Louisiana-Monroe coach Charlie Weatherbie left No. 13 LSU off his ballot.

This seems retarded to me, that these blatantly biased coaches get a say on who should go where, and count for 1/3 of the BCS. I mean how could Brian Kelly put Cincy over Bama, and how could Les Miles put undefeated Cincy at 8th. That pisses me off, and the coaches should have absolutely no say on who gets ranked where. The BCS is already bad enough, that they don't need these bias' effecting it more.