The Bruins, deep in discussions about the sweater they’ll wear for the Winter Classic, are hoping to create a jersey that can catch a piece of the magic the Penguins created two years ago. For the 2008 outdoor game at Buffalo’s Ralph Wilson Stadium, the Penguins went retro, pulling their 1968-69 jersey design out of mothballs. Today, the powder blue sweater - the Penguins switched to black and gold in 1979-80, following in the footsteps of the Steelers and Pirates - remains one of the league’s top-selling items.
“That worked,’’ said Bruins principal Charlie Jacobs, “because they’re not necessarily their team colors. There’s no black or gold. It’s a powder blue jersey, and that made it unique. It’s certainly recognized in their market. It’s not like the Pirates, Steelers, or anything else. It’s unique (Boston.com).’’
This is really making me nervous. The Bruins better not go away from the black and gold. To be honest, I think their 3rd team jerseys they wear now are their best ones and they should just stick with that. The Penguins powder blue jersey's were awesome, but the Bruins have to stick with their guns here, unless maybe they go just straight black or something. Anyways, it's just another way to make more money...
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