"The Boston Celtics were honored as the 2009 Professional Sports Team of the Year by the SportsBusiness Journal and SportsBusiness Daily. The award was presented live at a special ceremony held Thursday, May 28th at the New York Marriott Marquis in Manhattan (Boston.com)."
This is basically for the 2008 season, and the Celtics definitely deserve this. Playing to 100 percent capacity at the 18,624-seat TD Banknorth Garden, the Boston Celtics set a record for attendance. The team also doubled its full-season ticket base to more than 10,000 in one of the country’s most competitive sports markets. All of this, plus the addition of Kevin Garnett and Ray Allen, culminated in a return to glory, and the Celtics’ 17th NBA championship.
A part of me says that the Sox would be up for this award every year, since they sell out every game, and are always in the playoff hunt. Anyways, last year the Celtics were unreal (and really up until the playoffs this year). So, good for them they have done a hell of a job bringing this franchise back into the light.
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